Pulte & Centex Spring Campaign March 2024
Pulte Spring Innovation Campaign
Objective
Build targeted awareness and Drive Leads and Prospects
In-market home buyers most likely to interact with & explore the Pulte brand
Audience
Build off success of 2023 with Connected TV, Streaming Audio, Online Video, Digital Display and Social
Channels
Timing
March – May
2
WHAT THE BRAND STAND FOR
Innovation, High Quality, Thoughtfully Designed Floor Plans Pulte Homes helps you build the life you envision
Focus Elements
LIVE
Health Storage Gym
Work
Smart
Play
Image or chart
Flexible spaces can be used for exercise (Indoor/Outdoor/G arage)
H2O Filtration System
Enhanced WiFi
Video Doorbell
Outdoor Living
Oversized Pantry
FirePlace/Fire Pit
Tandem Garage
Spa Bath
Hardwired Internet Smart Thermostat
Dedicated Home Office
More Life Built In Core Creative Idea
3
CAMPAIGN ELEMENTS
TV Spots • 30s, 60s, 20/10s Radio Spots
Digital Ads
Web
Digital Banner
Social Media • National • Local Templates Website • Dedicated Page •
Location Page hero
Social Media
Email Module
In Model Support: • Flyer • Counter card • Kiosk Screensavers Playbook
Streaming TV/ Online Video
Flyer/Counter card/Kiosk
Pulte Innovation Media
MARCH
APRIL
MAY
3/4 3/11 3/18 3/25 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27
CONNECTED TV
STREAMING AUDIO
PROGRAMMATIC ONLINE VIDEO
PROGRAMMATIC DISPLAY BANNERS
SOCIAL
Sample list of partners
5
Centex National Plan
Maximize Significant Actions while building brand awareness with a targeted approach
Objective
Centex Target with focus on first-time home buyers who are most likely to interact with & explore the Centex brand
Audience
Digital Focus: YouTube, Programmatic Online Video, Digital Display and Social
Channels
Timing
March – May
6
WHAT IT STANDS FOR The Stability of Homeownership Centex makes a desirable new home attainable so you can finally put down roots and avoid the uncertainty of renting Supported by: • Affordable homes with stylish modern designs
Image or chart
• Easy process and supportive guidance • Quality construction backed by warranty Core Target: • 1 st Time Home Buyers
Core Creative Idea You are Home Now
7
ELEMENTS
TV Spots •
30s, 20/10s
Digital Ads Social Media • National • Local Templates Email Module
Centex National Plan
MARCH
APRIL
MAY
3/4 3/11 3/18 3/25 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27
YOUTUBE VIDEO
PROGRAMMATIC ONLINE VIDEO
PROGRAMMATIC DISPLAY BANNERS
SOCIAL
Sample list of partners
9
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